LinkedIn strategy
ExpertIse, credIbIlIty and company developments
We use LinkedIn to communicate company expertise, technical knowledge, projects, partnerships, certifications and industry developments to maritime decision-makers.
MARITIME SOCIAL MEDIA MANAGEMENT
Make your maritime expertise visible between enquiries.
We create and manage social media content for maritime suppliers, ship chandlers, port agencies and technical service companies—so your expertise remains visible, credible and easy to recognise.
Built around your operation, capabilities and commercial priorities.
BEFORE THEY CONTACT YOU
Your next buyer may be reviewing your company before they contact you.
Maritime buyers use digital channels to understand a supplier’s experience, capabilities and operational credibility. A consistent social media presence helps them see what your company does, how you work and whether your expertise is relevant to their requirements.
Show your capabilities
Make your services and technical expertise easier to understand.
Make your operations visible
Show the people, facilities and processes behind your reputation.
Stay recognisable
Remain present when a relevant purchasing need arises.
TWO CHANNELS. ONE PRESENCE.
LinkedIn and Instagram should serve different purposes.
We structure each channel around the way maritime audiences use it, while keeping your company’s message, visual identity and professional standard consistent.
INSTAGRAM
Instagram content
VIsual proof of the operatIon behInd your brand
We use Instagram to show the people, facilities, products, port operations and working environment behind your company’s reputation.
WHAT WE COMMUNICATE
Content built around the operation behind your reputation.
We turn the knowledge, people and daily operations behind your company into clear content that maritime buyers can understand and remember.
Technical expertise
Explain the knowledge and experience your company brings to each requirement.
Products and capabilities
Present what you provide and where your capabilities apply.
Operations and service coverage
Show your facilities, deliveries, service locations and operational reach.
People, proof and company developments
Communicate the people, standards, partnerships and developments behind your company.
WHAT WE MANAGE
A structured social media presence for maritime companies.
LinkedIn content strategy
Instagram content planning
Content themes and publishing plan
Maritime visual content direction
Company page optimisation
Post copy and creative direction
Performance review and reporting
HOW WE WORK
From operational knowledge to consistent content.
Understand
We learn your services, capabilities, markets, locations and commercial priorities.
Structure
We build content themes and a publishing plan around the information your buyers need.
Manage
We prepare, schedule and publish content while maintaining a consistent professional presence.
PERFORMANCE
Reporting that supports better decisions.
We review relevant content and channel performance so you can understand what is increasing visibility, engagement and interest among your audience.
We focus on useful signals—not vanity metrics.
The purpose of reporting is to understand which topics, formats and messages are helping your company remain visible and credible.
Relevant audience reach
Content engagement
Profile visits
Website visits from social channels
Content performance
WORK WITH MARE
Make your expertise
easier to recognise.
Let’s build a social media presence that reflects the quality of your maritime operation.